Privacy Policy

Effective Date: 7 May 2025

Aptus Advisory Ltd (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website AptusAdvisory.com (the “Site”) in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Aptus Advisory Ltd is a company registered in England and Wales, with company number 16414423 and registered office at 71-75 Shelton Street, London, WC2H 9JQ.

We are the data controller for the purposes of the GDPR and responsible for your personal data.

If you have any questions about this policy or how we handle your data, please contact:

Email: James@AptusAdvisory.com

Phone: +44 7448 993774

Postal Address: 71-75 Shelton Street, London, WC2H 9JQ

2. What Data We Collect

We may collect and process the following categories of personal data:

Identity Data: name, job title, company name.
Contact Data: email address, phone number, postal address.
Technical Data: IP address, browser type, operating system, referring URLs, usage data.
Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.
Any other information you voluntarily provide to us via contact forms or email.

3. How We Collect Your Data

We collect data through:

Direct interactions (e.g., when you fill out our contact form or email us).
Automated technologies (e.g., cookies, server logs).
Third-party analytics tools (e.g., Google Analytics).

4. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data:

To respond to enquiries.
To provide services you request.
To improve our website and services.
To send marketing communications (with your consent).
To comply with legal obligations.

Our lawful bases include your consent, the performance of a contract, compliance with legal obligations, and our legitimate interests.

5. Sharing Your Data

We do not sell your data. We may share your personal data with:

Service providers (e.g., IT, web hosting, email service providers).
Professional advisers (e.g., lawyers, auditors).
Authorities where legally required.

We ensure all third parties respect the security of your personal data and comply with GDPR.

6. International Data Transfers

If we transfer your data outside the UK or EEA, we ensure it is protected by appropriate safeguards (e.g., Standard Contractual Clauses).

7. Data Security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being lost, used or accessed in an unauthorised way.

8. Data Retention

We retain your personal data only as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting purposes.

9. Your Rights

Under GDPR, you have the right to:

Access your personal data.
Request correction or deletion.
Object to or restrict processing.
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

10. Cookies

We use cookies to enhance your experience on our website. You can manage your cookie preferences in your browser settings.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Please check this page regularly for updates. We will notify you of significant changes.

12. Contact Us

If you have any questions about this Privacy Policy or your data, contact us at:

Email: James@AptusAdvisory.com

Address:71-75 Shelton Street, London, WC2H 9JQ