About Us
Aptus Advisory was founded by James Boden to help investors and high-growth companies tackle leadership, culture, and workforce challenges with confidence. Drawing on senior HR roles in VC-backed scaleups and consulting experience at PwC, James brings a pragmatic, commercial lens to people strategy. Aptus partners with ambitious organisations to align talent with growth, support leadership transitions, and unlock performance at pace.
Aptus Advisory works with organisations where execution risk is high.
We support leadership teams, boards and investors navigating transformation, integration and scale, aligning leadership capability, workforce structure and operating models so strategy translates into delivery.
Our work sits at the intersection of people, operating models and transformation execution. We are brought in when organisations need clear judgement, pace and hands-on support through complex change.
Our Mission
To help organisations execute transformation by aligning leadership, structure and people decisions when it matters most.
OUR FOCUS
Transformation & Change
We support organisations undergoing material transformation where execution risk is high. From operating model redesign and restructures to leadership realignment and large-scale change, we help ensure strategy translates into delivery and momentum is sustained.
M&A & Workforce Due Diligence
We assess leadership capability, organisational design and workforce scalability during transactions, providing investors and executives with clear, decision-useful insight. Our work surfaces risk early and informs integration priorities to support value creation post-deal.
OUTCOMES
Scaling without loss of delivery
Led organisational scaling, including c.50% headcount growth, while maintaining operational delivery and leadership effectiveness during periods of change.
Cost optimisation through service redesign
Led a process review and service diagnostic, and designed a new service delivery model that identified c.£580k in cost savings, improving efficiency and clarifying accountability.
Stabilising retention in critical roles
Reduced attrition by c.70% in priority areas by addressing leadership alignment, role clarity and workforce structure during periods of change.