About Us
Aptus Advisory was founded by James Boden to help investors and high-growth companies tackle leadership, culture, and workforce challenges with confidence. Drawing on senior HR roles in VC-backed scaleups and consulting experience at PwC, James brings a pragmatic, commercial lens to people strategy. Aptus partners with ambitious organisations to align talent with growth, support leadership transitions, and unlock performance at pace.
Our Mission
Aptus Advisory was founded by James Boden to help investors and high-growth companies tackle leadership, culture, and workforce challenges with confidence. Drawing on senior HR roles and consulting experience at PwC, James brings a pragmatic, commercial lens to people strategy. Aptus partners with ambitious organisations to align talent with growth, support leadership transitions, and unlock performance at pace.
Unlocking human potential to drive performance, growth, and transformation through trusted partnership and bold leadership.
OUR FOCUS
Transformation &
Change
We partner with organisations to deliver people-led change that aligns with business strategy. From restructuring and culture shifts to operating model redesign, we help you navigate complexity and drive lasting impact.
M&A & Workforce Due Diligence
We assess leadership, organisation conditions and workforce scalability during transactions, providing investors with clear commercial insights. Our approach highlights key risks and supports smoother post deal integration.
Workforce Technology & Digital Enablement
We advise on the selection and optimisation of HR technology to enhance decision making, streamline operations, and empower employees. Whether it's core HRIS, talent platforms, or AI-enabled tools, we help make tech work for people.
WHY CHOOSE US
Tech Enabled People Strategy
Created and implemented people strategies aligned with business objectives in professional services and technology sectors, one powered by a full tech transformation to optimise workforce planning, engagement, and productivity.
Built for Growth
Established HR functions at VC‑backed Quvia and Big Atom, drove the transition to a skills‑based organisation model, and crafted talent strategies and EVPs that ignite high‑performance cultures.
Big Four & Industry Expertise
Combines strategic rigour from PwC with hands‑on leadership development, cost‑optimisation through restructuring, and effective change management in the technology sector to sustain a high‑performance culture.